E-mail marketing campaigns have
becoming increasingly popular as of late. As e-mail marketers’ usage grows, so
does its benefits. Marketers now use e-mail as part of their
business-to-business and business-to-consumer integrated marketing mix, as most
recipients accept and even welcome targeted, opt-in e-mail. According to the
recent research survey, 60% of business decision makers prefer e-mail and the
internet over other mediums for receiving marketing messages. Not to mention
that the cost-per qualified lead can be 5% to 15% less when using online media.
Marketers intent on planning
online marketing campaigns and practicing effective e-mail design should understand
the importance of using and reaping these multiple benefits.
If you have decided to implement
Email marketing concept in your marketing process then it needs some know how
about this topic.
· Why does email marketing present a benefit over
other forms of marketing? Once you have gone through the email concepts you
will be able to properly evaluate the success of an email campaign. There are
various things which come beneath the email concepts like open rate, click
through rate, deliverability, personalization, list cleaning, list spamming,
opt-in, opt-out, subscribe and unsubscribe rate. By evaluating all the email
concepts we can easily enhance the marketing. It derives better ROI (Return on
investment) to the company and in the same way the productivity of a company
increases.
Here are some of the benefits which are
associated with email marketing-
Reduced the overhead of
Time and Effort : Unlike the conception of print post mailing and telesales campaign
which takes a lot of time to create and develop the script for mailing or
calling to the audience, Email
marketing takes lesser time to accomplish this. In Email marketing you
can turn a marketing communication instance typically less than two hours.
Subsequently, by using recurring email templates, you just need to approve the
copy for the email and any changes to the graphics. Use easy database list
queries for sending the email and then just click on send.
Helps bring Repeat Business -
Sending regular email
updates to company’s customers keeps them engaged with the company and lets
them know when sales and special events are taking place. This encourages them
to shop with the business more than they may have otherwise.
Personalize message –
In print mailing,
telesales campaign and even television advertising, you don’t interact with the
client through personalized way. But the marketing through Email provides you
the opportunity to communicate with the client in personalized manner. You can
send the personal emails with proper username and password to the client and it
is the right way to propagate the marketing as it takes the less time to target
the client.
Target marketing campaigns through segmentation-
Separate the user and
customer database information according to the emails to target the potential
customers. You can send extremely marketing campaign emails that will result in
increased sales conversion and hence your company revenue also increases.
Global Internet use –
Before you decide
against email marketing, think about this: many people check email accounts
multiple times a day. Furthermore, many have bought product or service after
receiving an email. Having a good e-mail marketing strategy is a huge asset
when it comes to getting your name out there and into an email inbox.
Cost effective –
Email campaigns are
always more cost effective for a company than any other type of marketing
campaign. Not only it is cost effective it saves time as well. Marketing
through traditional means is much more time consuming process than a simple
email marketing campaign.
Increase the communication piece –
This marketing
enormously allows frequent communication between clients. In spite of sending a
flyer or catalogue once in a month or on the quarter basis you can easily send
the offer messages with a week to grab the attention of potential customers
through emails.
Exponentially superior ability to track sales –
A well developed email
marketing platforms provide tracking information on how many people opened an
email, how many people clicked the link provided in the email etc. All these
tracking improve your company sales and increase the ROI.
Follow up on direct email deliveries with an e-mail
Send target audience
members a friendly, little reminder after they receive a direct mail piece. A
genuine and sincere attempt to communicate with them on a personal level and in
a timely fashion may sway them to act on a marketing message or offer.
For all these reasons,
it is smart for businesses to engage in email marketing campaigns. Keeping up
with changing times is crucial in the business world.
VaishnoG Softwares is working with you to bring new ideas to
life in IT Market. Get in touch with VaishnoG Softwares by contacting by email
at contact@vaishnogsoftwares.com
or by phone at 9501540971, 8727083170. For more information, please visit www.vaishnogsoftwares.com